Curated by: Loretta Yarlow, Director, University Gallery, Fine Arts Center, UMass Amherst
The 2nd annual Brick + Mortar International Video Art Festival will showcase works by 26 internationally recognized artists from around the world and from our own local communities -- Beat Streuli; Aki Sasamoto; Guy Ben-Ner; Yukihiro Taguchi; Dan Halter; Zhou Xiaohu; Wanda Raimundi-Ortiz; Tuãn Andrew Nguyễn & Phù Nam Thuc Ha; Kota Ezawa; Edwin Sanchez; Robert Cauble; Andrea Büttner; Alexander Apóstol; Azorro Group; Tracey Moffatt; Vyacheslav Akhunov; Jesal Kapadia; Euan MacDonald; Jenny Perlin; Fraser Stables; Susan Jahoda; Wendy Woodson & Kathy Couch; Jean Marie Casbarian, JC Gray Sawyer; Paul Teeling; and Paul Lindale. Their approaches and modes of practice demonstrate the ways in which recent video art has experienced a hybridization of other influences – such as the music video clip, animation, and the language of cinema.
The focus of this year's festival is on artists who have articulated the world around them through popular culture, the socio-political, and self representation. Their art makes reference to the wider cultural spectrum, as well as to an introspective, often poetic expression relating to identity, memory, and self.
By involving landmark historic buildings in Greenfield as sites for installation of these video artworks, a range of environments and exhibition formats are involved -- from raw gutted spaces to renovated rooms, from tv and flat screen monitors to large-scale projections.
One of the main strategies is the incorporation of the architecture as a key element in the narrative structure. The viewer plays an active role as he/she participates in the sequence evolving in the spaces. In this way, a linear narrative is spread throughout the exhibition spaces creating an immersive ambient. New relationships and juxtapositions are produced from one video installation to the other, and from one architectural setting to the next, in order to articulate the artworks and to bring certain qualities and positions into view.
By intervening in Greenfield's architectural and commercial fabric, transforming its historic buildings and business community for one weekend into a vast and dynamic art project, we are inviting audiences to consider the town's past and future, as well as participate in the transformative power of contemporary art.
On the occasion of the 2nd annual Brick + Mortar International Video Art Festival, works by renowned international and local artists are integrated with a selection from Independent Curators International's Project 35, a new program of single-channel videos selected by 35 international curators who have each chosen one work by an artist that they think is important for audiences around the world to experience today. By expanding the network reflected by Project 35, these additions not only demonstrate video as a far-reaching medium, but as something also found in one's own backyard.